Together with researchers from the University of Auburn and other partners, the US sporting goods manufacturer Nike has carried out a feasibility study on the use of blockchain technology in the area of its supply chains. The aim of the project was to share product data between the different stations in the supply chain and thus to ensure transparent sales channels. Now the technology is to be tested in a pilot project.
Whether on the holiday beach, online shopping or in the shop around the corner – clothing and textile manufacturers are increasingly victims of product piracy. Fake branded products are a billion dollar business and cost the big brands considerable sums annually. In order to guarantee the authenticity of its products and at the same time put a stop to counterfeiting and large-scale theft, the US sporting goods manufacturer Nike could rely on blockchain technology in the future.
On Wednesday March 4, researchers from the University of Auburn published the results of a joint, large-scale feasibility study on the use of blockchain solutions in the supply chain segment. In addition to the textile group PVH, other participants in the study were also labels such as Tommy Hilfiger and Calvin Klein, the jacket manufacturer Herman Kay and the two department store chains Kohl’s and Macy’s.
The aim of the joint “Chain Integration Project” was to exchange the serialized product and delivery data between the different parties in the supply chain. For this purpose, shoes, women’s underwear and winter jackets were marked using magnetic sensors and all transactions were then registered on the blockchain. The technology from Hyperledger was used.